Why Do Red Cars Always Seem to Speed Ahead? The Surprising Answer Will Leave You Seeing Red!


Why do red cars look faster than other colors?

It's a question that has puzzled car enthusiasts for decades. You may have noticed that when you're driving on the highway, a red car seems to catch your eye and pass by faster than other colors. But why is this?

The psychology behind color

First, let's delve into the psychology of color. Red is a color that is often associated with passion, excitement, and energy. It's also been found to increase heart rate and blood pressure in people who view it, which can create a sense of urgency and excitement.

This is why red is often used in marketing and advertising to evoke strong emotions in consumers. In fact, studies have shown that red can increase appetite, which is why many fast-food chains use it in their branding.

The impact of color on perception

Now, let's look at how color can impact our perception of speed. When we see a car moving quickly, we rely on visual cues to gauge its speed. These cues can include the size of the car, the sound it makes, and the color.

One theory is that red cars appear to be going faster because they are more visually stimulating. The color red is eye-catching and stands out against the backdrop of other cars on the road. This can create an illusion of speed that is not necessarily accurate.

However, studies have also shown that the perception of speed can be influenced by the color of the environment. For example, a red car may appear to be moving faster on a green background than on a red background.

The impact of design on perception

Another factor that may contribute to the perception of red cars as faster is the design of the car itself. Red is often used on sports cars and other high-performance vehicles, which are designed to look sleek and aerodynamic.

These cars often have low profiles, sharp angles, and other design elements that make them look fast even when they're not moving. When combined with the color red, these design elements can create a powerful visual impression of speed.


In conclusion, the perception that red cars are faster than other colors is likely due to a combination of psychological and visual factors. The color red is associated with excitement and passion, which can create a sense of urgency and energy. Additionally, the design of high-performance vehicles often incorporates the color red, which can enhance the perception of speed.

While the perception of speed may not always be accurate, it's clear that the color of a car can have a powerful impact on how we perceive it. So, the next time you're on the road and see a red car zooming past, remember that it may not actually be going as fast as it appears.